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SAP Consulting
Strategy
Implementation
Roll-Out
C4C
In today’s competitive market, it is important to meet customer requirements and align your sales, marketing and service business lines to provide higher customer satisfaction.
TEQ-IT Global SAP Consulting Partner | Software Development

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28

Years
of experience

Introduction
To increase customer satisfaction in the cutthroat market of today, it’s critical to align your sales, marketing, and service business lines. Designing an affordable, comprehensive solution that aids a company in achieving its goals and satisfying client needs in a flexible environment is also crucial.

One of the most important SAP solutions for managing client relationships is SAP Cloud for client (C4C), a cloud-based platform for effectively managing customer sales, customer care, and marketing operations.

SAP C4C is based on the following individual products –

  • SAP Cloud for Sales
  • SAP Cloud for Marketing
  • SAP Cloud for Social Engagement

Following are the key objectives of SAP Cloud for Customer –

  • Relationships
  • Collaboration
  • Insight
  • Business Processes
SAP C4C Key Points
Following are some interesting facts about SAP C4C –

  • SAP Cloud for Customer solution is available from June 20, 2011.
  • SAP C4C is available in 19 languages as on May 2015.
  • Using SAP NW Process Integration or SAP HANA Cloud Integration HCI for common cases, it is simple to interface the C4C solution with SAP ECC, CRM, and Outlook.
  • Using SaaS (software as a service), PaaS (platform as a service), and IaaS (infrastructure as a service), SAP C4C is a new product from SAP.
  • For well-known middleware, such as Dell Boomi for cloud connection, Informatica, MuleSoft for application integration, etc., SAP C4C connecters are available.
Advantages of SAP C4C
Following are the benefits of using C4C management –

  • Utilising SAP C4C has a number of advantages, including low operation maintenance and operating expense costs.
  • You can acquire licences based on your needs, and they can be expanded as necessary.
  • The vendor manages the SAP C4C solution, and the vendor is in charge of all maintenance and operational expenditures.
  • You may handle client needs with the SAP C4C solution from any location with seven layers of protection provided by cloud service providers.
  • No matter where a customer’s information is kept or made available, you can access it.
  • As a cloud-based platform, SAP C4C supports communication via web, mobile, and devices running iOS, Android, and Windows in both online and offline modes.
SAP C4C vs On-Premise
The primary distinctions between Cloud for Customer and on-premise solution are listed below:

SAP C4C – Architecture
The integration for SAP ECC, CRM, and Outlook is prepackaged by SAP C4C. It includes mobile apps for the iOS and Android platforms, HTML5 and Silverlight user interfaces, and HANA for HANA Cloud integration HCI.

Multiple customers can share the same system and components thanks to SAP C4C’s multitenant design. You can choose to be a single renter by incurring additional costs. All upgrades and releases in a multi-tenant system are based on C4C tailored solutions for numerous clients.

The on-premises SAP C4C solution is simple to integrate with SAP ERP and CRM. Two methods of integration available:

SAP Process Integration PI/PO

When you already use process integration for on-premises systems, this integration is advised.

SAP HANA Cloud Integration HCI

When you need to execute cloud-to-cloud integration, you should use this integration. The C4C integration to CRM on-premise could be on the basis of –

  • Level of customization required
  • Whether the functionality is required to be on the cloud/on the field
  • The master data governance rules within the company
  • Sales organization structure, etc.
Example
With little knowledge, the frontline sales staff will create opportunities while on the road. The sales assistants in the back office and the Top 5 – Customer, Product, Opportunity Phase, Value, and Volume – will improve the opportunities with additional data that is copied to the on-premise solution.

Orders, quotes, and contracts are examples of transaction types that may be displayed to front-end sales as part of the C4C connectivity to ERP. Whether a salesperson needs pricing information, availability checks, or even consumer credit information depends on the position that salesperson plays. Here, the guiding idea can be to only deploy an integration that is “Must Have” for ERP transactions.
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